Think of Penny in
The Big Bang Theory.
(pause…) Ah yes, Penny!
In contrast to the rest of the group, Penny is not well-educated, savvy in a specific technical field and surely not a hardcore gamer. However she has great social skills, common sense, very knowledgeable about pop culture and likes to play games with the guys.
Hence she isn’t going to be engaged by playing against the boys or ranked worldwide where she is buried amongst millions of gamers. And definitely will not be able to find commonality within her group.
But give her the chance to compete within The Cheese Cake Factory where she works, and she’ll keep pushing those buttons until she becomes the local queen. And who knows, she might even teach Sheldon and Leonard a lesson.
Traditional game platforms (such as Xbox Live, PSNetwork, or OpenFeint in mobile games) primarily cater hardcore gamers. Thus, the competitive features found in traditional platform services (rankings, achievements) only satisfy hardcore gamers like Sheldon and Leonard thriving to be on top within their own community.
With increasing growth of mobile and casual games, we’ve entered a paradox where mid-core and casual gamers are reaching higher spending power, but find themselves lost and unengaged in these traditional networks.
And studies show, leaderboards and ranking tables are a proven method to increase competition in all kinds of games, and thus, user engagement.
Geosophic’s Location based leaderboards can increase engagement for gamers like Penny!
Location based leaderboards include rankings that show the best players not only worldwide, but within the current country, region, city and even neighborhood.
Thus, working professionals, housewives, executives and Pennys all over the world can gain sense of achievement without needing to spend hours on those games.
Do you want the Pennys of the world return and engaged in your game?
Well, now you know the secret. Make them feel relevant. Add some Location-Based Leaderboards and turn them into local heroes and heroines.